Mindset and business
According to Carol Dweck, mindset impacts the business world as well. She asks "Did Mindset bring down Enron? Did it save Xerox?"
In 2001 came the announcement that shocked the corporate world. Enron – the corporate poster child, the company of the future—had gone belly up. What happened? How did such spectacular promise turn into such a spectacular disaster? Was it incompetence? Was it corruption?
It was mindset. According to Malcolm Gladwell, writing in the New Yorker, American corporations had become obsessed with talent. Indeed, the gurus at McKinsey & Company, the premier management consulting firm in the country, were insisting that corporate success today requires the “talent mind-set.” Just as there are naturals in sports, they maintained, there are naturals in business. Just as sports teams write huge checks to sign outsized talent, so too should corporations spare no expense in recruiting talent, for this is the secret weapon, the key to beating the competition.
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